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TUSCANY IN INDIA – INDIANS IN TUSCANY

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28/03/2012

Spas, the ideal film set

From Fellini to Bertolucci, Tuscany’s spas inspire cinema

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27/03/2012

Uffizi, ten new rooms dedicated to the 16th-century masters

Tapestries and Gothic in upcoming exhibitions

BRIEF ANALYSIS OF THE TOURIST OFFER IN TUSCANY

Tuscany Region has confirmed in the last few years its second position in Italy (after Veneto Region), with the highest number of tourist accommodations. Moreover, Tuscany Region registered a 13% growth of overnights between 2003 and 2007.
The tourist products which has been the most requested ones are: SPA and Wellness and the MICE sector. Especially the last one, supported by the numerous historical buildings located in the Region. 
Tuscany Region is becoming one of the most attractive Regions in Italy also for its 34 hotel groups. Half of these groups, located in the area of Florence, give to this area a particular importance in the hotel sector, while the 50% of agritourism, (farmhouses) B&B and historical buildings are located in other parts of Tuscany Region, such as Siena, Pisa and Lucca.
The growth of tourist accommodations was very strong in the period 2001-2006 and in percentage the offer grew 44,5% more, going from 7.500 accommodation buildings to 10.960 in 2008. The main kind of accommodation, in terms of growth, is the agritourism, which grew from 3.000 in 1993 to 8.000 in 2007. The 1 and 2 star-hotels are less than 8 years ago, but the 5 star-hotel have doubled since 2001 and the trend is going to become stronger and stronger.

TUSCANY KEY ADVANTAGES:

- Tuscany’s world known brand and destination image
- Strategic location in Italy and Europe
- Appealing tourist destination featuring all kinds of sub-sectors (sun&beach, thermal, cultural, business, countryside, golf)
- Exceptional quality of life and unique cultural and natural environment

FACTS & FIGURES:

General Data

Inhabitants: 3,67 millions (160 inhabitants per sq. km)
Surface: 22.992 sq. km
Regional Capital: Florence
10 Provincial Capitals: Florence, Arezzo, Grosseto, Massa-Carrara, Livorno, Lucca Pisa, Pistoia, Prato, Siena)
International Airports: 2 (Florence and Pisa)
Commercial Ports: 3 (Livorno, Carrara, Piombino)
Railways: 1.400 km
Roads and highways: 11.375 km

Tourist Data

Arrivals: 11.486.778
Overnight: 41.930.123
Nr. of accommodations: 11.473
Hotels: 2.957
    5 star hotels: 35 (4.718 beds)
    4 star hotels: 415 (51.339 beds)
Non-hotels accommodations: 8.516
Other accommodations: 301.534

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